✿ design-it-yourself jewellery

Stack it. Charm it. Make it yours.

Pick your chains, gather your charms, and watch your piece come together.

✿ Handmade to order · ✦ Ships pan-India · ❀ 100% you · ♡ Cruelty-free ·  ✿ Handmade to order · ✦ Ships pan-India · ❀ 100% you · ♡ Cruelty-free ·

Experience the Studio

Choose a base, add charms, and preview your design in real time

Gold Link Chain Bracelet

Gold Link Chain Bracelet

Drag and drop charms onto the base

Gold Charms

Drop here to remove

Design yours in three steps

1

Pick your chain

Go single, or layer up to three for the stacked look.

2

Gather your charms

Up to five per chain. Arrange them just how you like.

3

Order & wait for lovely

We handmake it and ship it straight to you.

Our story

Make it unmistakably yours.

Gaurea began with a simple, stubborn belief: the loveliest things are the ones you had a hand in making. Not picked off a shelf that a thousand others picked from too — but designed, piece by piece, to feel like you.

So we built a little studio where you do exactly that. Choose your chains, gather your charms, arrange them just so — then we handmake your piece, by hand, and send it your way. No two Gaureas have ever been the same, and that's rather the point.

Everything is handmade to order in India, in small, careful batches. That means a little patience — and a piece that was made for you, not before you.

Welcome to Gaurea. Come make something lovely.

Loved by our makers

Real pieces, designed by real people.

★★★★★

"I designed a necklace with my birth month charms and it came out even prettier than the preview. Obsessed!"

Ananya R. · Bengaluru
★★★★★

"The studio is so much fun. I made matching bracelets for me and my sister and we love them."

Priya M. · Mumbai
★★★★★

"Handmade quality is lovely and it arrived beautifully packed. Felt like a real gift to myself."

Sneha K. · Delhi
★★★★★

"Layered three chains with little bee charms, exactly my aesthetic. Will be back for more!"

Riya S. · Pune